What makes a good brand identity?

The best identities have both business acumen and aesthetic value. They are memorable, authentic, meaningful, differentiated, sustainable, and flexible. They translate the essence of a business and help persuade people’s choices.

Brand identity process

Creating successful brand identities require investigation, strategic thinking, and design excellence. Eclectiv uses an iterative process that integrates meaning with form by combining strategic imagination, intuition, and aesthetics. We work rigorously to reduce a complex idea to its visual essence.